In an increasingly competitive market, it is becoming harder to stand out from the crowd. Many businesses are using promotional products as an attention-grabbing and low cost brand marketing and advertising method. These are an interesting and fun way to give your current, and potential, customers a product that is useful whilst also promoting your company. The key to promotional merchandise is choosing the perfect product, giving you the best chance to be remembered by your potential customers.

Utilising the right promotional products is essential, as it is an invaluable opportunity for your audience to see who you are as a brand. As a company who stock such a wide variety of promotional products, we know it can be overwhelming to know what you should choose, and where to start. This is why we have put together a small guide to choosing the right promotional products for you, with four top tips.

1. Who is the gift for?
When deciding on your promotional products you must consider your target audience. Your chosen gift should be an item that they will enjoy and get use out of, providing a subtle reminder of your brand every time they use the product. The more they use it, the more exposure your company gets. A good example of a fitting product is office supplies for business to business companies, a product that will be frequently used and therefore keep your company fresh in their mind.

2. Is the product useful?
Supplying your audience with a product they will not have any use for is a waste of time and money. If your product is unappealing for your target audience, it is likely to get thrown in a drawer or even worse, the bin, and never seen again. It is essential to have a clear idea of who you are targeting, so that you don't end up giving a useless gift to a potential customer.

3. Which one is right for you?
When you've decided which product is right for your audience, it's time to refine your ideas further and decide which variation of this product will work best for you. Sure you might know you want a pen, but which pen best suits your company and reflects your values? With such a wide variety of product designs and styles of pen available, you can end up with a difficult decision. A ballpoint pen can be perfect for introducing a business, with the option to add a quirky design or functionality to show a streak of your company's personality.

4. Does the product show off your company?
The purpose of these products is to gain brand awareness, so it is important to be sure that your products are effective at promoting your company. Staying with a consistent colour scheme that is already a feature of your brand is one way to ensure that your chosen products accurately represent your business. Brand identity can also be reflected through product and design choice by the choice of product and design, something that will convey your companies specialism. For example, a mortgage advisor may choose a house shaped money box, fitting with their area of expertise. This also shows that you understand your customer, as money saving is a key consideration for house hunters – particularly first time buyers.

There are an endless amount of possibilities when it comes to promotional merchandise for your business. Here at Identity Merchandise, we take the time to listen to your needs and ask relevant questions, allowing us to transform a humble pen into an effective sale tool.

If you're interested in taking your marketing campaign to the next level with exciting products, get in touch.

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