Picking the right branded products is the way to make your company memorable… and that’s where Identity Merchandise comes in.
Did you know that in an independent survey of over 1,000 people in management positions revealed that 83 per cent of people could recall the name of the brand on their branded merchandise and more than 80 per cent said that they had purchased from that brand in the past 12 months?*
Yes, over 80 per cent conversion if the right person gets the right product! But that is the trick – getting the right product for the right person, that’s what we do at Identity Merchandise.
We know all of the products available (there are more than just pens and mugs you know!) and we ensure that you give the right product that will express your brand in the best way, to the right person.
Here’s some tips on what to do:
We recently did a campaign for a top designer of handbags who wanted to show the press that they were not as stuffy as they might be perceived, we created a press pack with a difference – it was printed as a survival kit for the road complete with hi viz reflectors, in car air fresheners, many with tongue in cheek messages (the kit contained condoms with the straplines ‘men at work’ ‘hump’ ‘no u-turn’) – the kits went down a storm – social media, press coverage and a very memorable event for everyone!
This time of year is perfect to show your clients and potential customers that you have a strong brand to be proud of, with the help of an expert and creative promotional merchandise company like Identity Merchandise Ltd you can get your brand in front of the people who matter for the rest of the year in the way of a fantastic business gift, it’s a great way to just call in or post something to that client or prospective for no reason other than to confirm that you are a ………………….. company (fill in as appropriate: caring, innovative, pro-active, specialist, humorous? (We will help you say it).
Here at Identity Merchandise we know what works for your industry, we have experience and plenty of market research on what will set your brand apart from the competition. All year through we work with all sorts of companies from all different sectors, from Charities and Chartered Accountants to Recruitment and Rugby Clubs – we match up your target audience with the right product.
Remember the 80 per cent conversion rate that the right promotional gift can get? Make sure you speak to us before your competitor does!
*Survey source: British Promotional